On the new breed of social networking sites, everyone can hear you squirm. Artists, film-makers, musicians, lonely kids looking for love … all twists on life can be found here in their dubious glory.

These sites are the most powerful social force since the formation of the internet itself, their easy-to-use interfaces have allowed users to upload and share music, videos, online diaries and search for users with similar interests in a way that has revolutionised not only the internet, but an entire generation’s social lives.
Through interviews with bands, music industry professionals, and a host of weird and wonderful characters whose lives have been changed forever by social networking sites, the history and development of these unique websites and their social impact is told for the first time in a suitably irreverent style. Presented in a user-friendly format with entertaining hand-drawn illustrations to enrich the text.